🎯 Big Tech Earnings: Will AI Dreams Soar or Crash? 📉💸

Gooooooooddd morning traders! Welcome back to The Trading Brief, here’s what we have in store for ya this week:

The Menu:

NEWS
🎯 Big Tech Earnings: Will AI Dreams Soar or Crash? 📉💸

Buckle Up, Traders: Big Earnings Week is Here!

Gather 'round, fellow market watchers, because this week promises a rollercoaster ride for traders everywhere. It’s that magical time when corporate America opens its books, airing triumphs, struggles, and plenty of "we swear, next quarter will be better" stories. Leading the charge are two tech giants—Microsoft and Alphabet (Google)—who will report earnings on October 22.

But wait—there's more. Not only will these reports reveal if tech's spending spree on artificial intelligence (AI) is a goldmine or just a bottomless money pit, but they also carry the power to shake up the entire stock market. Let’s dive into what’s coming, and what it means for retail traders like you.

1. Microsoft: Is AI the Savior or Scapegoat? 

After splurging $14 billion on data centers, chips, and all things AI, Microsoft is expected to tell investors just how much bang they got for their buck. Analysts are holding their breath, waiting to see if the AI investments will translate into meaningful profits—or just mean more "we need a little more time" excuses.

If the company hints that the AI race is finally paying off, expect stocks to soar and every Twitter guru to declare themselves an AI expert overnight. But if it’s a miss? Cue the doom-and-gloom analysts dusting off their recession predictions. Either way, this one’s going to ripple across tech stocks faster than a ChatGPT-generated meme.

2. Alphabet: Searching for Hope 

Alphabet has been trying to remind everyone that it’s still a top-tier tech company despite stiff competition in the AI arms race. If its earnings disappoint, traders could see tech stocks sink like a lead balloon. On the other hand, a strong report would likely inject some much-needed confidence into the sector.

This report will also be a litmus test for how investors feel about mega-cap companies throwing cash at AI research. If Alphabet convinces Wall Street that it's not just tossing dollars into a digital wishing well, it could rally the market out of its recent funk.

3. How Will This Affect Traders? 

So what’s the takeaway for retail traders? Volatility, baby! These earnings reports are like fireworks—beautiful to watch but dangerous to get too close to. If you play it right, you could catch some sweet swings and pad your portfolio just in time for the holidays. But tread carefully: one bad earnings report, and suddenly your "sure-thing" trade might look more like a lottery ticket.

Options traders will be watching implied volatility closely, hoping for wild post-earnings moves. For the rest of us, it’s all about managing risk and timing entries. If the reports are strong, expect a wave of FOMO-fueled buying. If they disappoint, it might be time to huddle under your desk and wait for the storm to pass.

4. The Bigger Picture 

Beyond the earnings frenzy, the Fed’s recent moves and upcoming labor market data will still hover in the background, shaping the market’s mood. A few more strong reports might convince traders that the long-feared recession is still just a mirage. But if earnings underwhelm, expect renewed chatter about the Fed needing to "save us all" with even more rate cuts.

Final Thoughts: Enjoy the Ride (But Don’t Forget the Seatbelt)

This week’s earnings are like that moment on a rollercoaster where you’re just about to crest the top: thrilling, terrifying, and entirely unpredictable. Whether you’re an old pro or just trying to grow your portfolio, these reports will have something for everyone—just be ready for the ride.

Remember, even the savviest traders can get whiplash in markets like these, so don't go all-in just because the big players are making their moves. Microsoft and Alphabet will have plenty to say—and the markets will, too. But hey, no matter what happens, at least you’ll get some good stories out of it.

Happy trading, and may your profits be ever in your favor! 🚀📈

EVENTS
Important Data Events - Week 43

🟠 = less important

🔴 = more important

Monday, October 21

All Day

No Impactful Data Events

Tuesday, October 22

9:25a EST

10a EST

3:15p EST

🔴Gov Bailey Speaks (GBP)

🟠FOMC Harker Speaks

🟠ECB Lagarde Speaks

Wednesday, October 23

9:45a EST

10a EST

10:30a EST

1p EST

4:30p EST

🔴BOC Rate Statement

🟠ECB Lagarde Speaks

🔴BOC Press Conference

🟠RBNZ Gov Orr Speaks

🔴BOE Bailey Speaks

Thursday, October 24

3:15a EST

3:30a EST

4a EST

4:30a EST

8:30a EST

9:45a EST

10a EST

7:30p

🔴French PMI

🔴German PMI

🟠EUR PMI

🔴GBP PMI

🔴Unemployment Claims

🔴Flash PMI

🟠New Home Sales

🟠Tokyo CPI

Friday, October 25

4a EST

8:30a EST

10a EST

🟠German Business Climate

🔴Retail Sales (CAD)

🟠Revised UoM Consumer Sent.

WEEKLY TRADING LEVELS
FUTURES INDICIES

Enjoy this list of levels that have been curated for you! These levels are some major support and resistance levels that have been identified as areas of interest.

Use them to guide your charting, happy trading! ☘️

ES

5927

5851

5795

5780

5724

 

NQ

20796

20680

20594

20332

20205

18337

Trader Resource Center

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Till’ next week! Peace out, happy trading! 😝

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